Southwest Airlines News Release

Terry Trippler Media Note January 2008

“I never believed a May, 2007 study that claimed that Southwest Airlines did not offer business travelers the lowest fares. Of course like anything – it’s always how you look at it – apples to oranges or apples to apples.”
-Terry Trippler

Apples to Oranges Comparison
Southwest criteria is based on - NO advance purchase, NO penalty for change or cancellation, NO capacity control and Last seat availability. Delta criteria is based on - NO advance purchase, Nonrefundable if canceled, Penalty for change, Capacity controlled – limited number of seats sold at this fare.

City Pairs	Carrier	Apples to Oranges
MSY MCO	Southwest Delta	$151 OW $151 OW

Apples to Apples Comparison
All criteria is based on – Non-stop Flight, NO advance purchase, NO penalty for change or cancellation, NO capacity control and Last seat availability.

City Pairs	Carrier	Apples to Apples
MSY MCO	Southwest Delta	$151 OW $719 OW
BDL MDW	Southwest United American US	$215 OW $737 OW $847 OW $847 OW
DTW BWI	Southwest Northwest	$133 OW $373 OW
RNO LAX	Southwest Alaska American Delta	$144 OW $153 OW $153 OW $238 OW
OKC HOU	Southwest Continental	$166 OW (Hobby) $216 OW (IAH)
GEG SLC	Southwest Alaska Delta	$158 OW $609 OW $609 OW
FLL STL	Southwest American	$312 OW $411 OW
BOI SEA	Southwest Alaska American	$108 OW $123 OW $123 OW
CLE MCO	Southwest Continental	$285 OW $299 OW
IND MCI	Southwest Northwest	$135 OW $614 OW
LIT DAL	Southwest American	$111 OW $658 OW
MDW ABQ	Southwest American United	$349 OW (Midway) $494 OW (O’Hare) $494 OW (O’Hare)
BNA DEN	Southwest Frontier United	$339 OW $489 OW $822 OW
LAX LAS	Southwest Northwest United Delta Alaska American US	$129 OW $119 OW $326 OW $415 OW $420 OW $420 OW $5456 OW

“As an airfare watcher for over 38 years, the results were as I suspected – when you compare apples to apples - Southwest Airlines almost always offers the lowest fares for last minute business travelers." –Terry Trippler

***Data based on southwest.com and Worldspan GDS