Southwest Cares
Corporate Community Affairs
Welcome to Corporate Community Affairs! Thank you for your continued support of the community affairs effort at Southwest Airlines.
In January 2007, this team transitioned from our Marketing Department to our Corporate Communications Department. The Team’s goal continues to be to cultivate mutually beneficial relationships in Southwest Airlines’ diverse communities by leading with integrity and a servant’s heart. It also has expanded its scope to seek strategic partnerships and relationships with key influencers in various Customer segments, such as Women, Seniors, and Gay/Lesbian.
Laura Nieto, Senior Corporate Community Affairs Manager, leads the five-person team, which divides responsibilities across the United States. For the past three years, the Team has focused on relationships in the areas of Education, Business, and Politics. The vision is to ensure that Southwest Airlines is a trusted and valued partner which engages in initiatives to make a positive difference in the communities we serve.
Collectively, this small, but passionate team of six has nearly 60 years of experience at Southwest Airlines. This year alone, they have served on more than 33 governing boards in an executive leadership, advisory, or chair capacity; cultivated mutually beneficial relationships with more than 135 advocacy, business, and political based organizations; and generated more than 15 million lasting impressions among diverse audiences to build brand awareness and establish greater connectivity across the country.
Enjoy reading through our site to learn the latest about what this Team has been doing and visit often to check out our Partner Profile and Leadership Landing.
- Our Vision:
To ensure Southwest Airlines is a trusted partner and valued as a powerful source of influence among internal and external Customers. To engage in high profile, local, and grassroots initiatives that positively impact lives in the communities that we serve.
- Our Mission:
The mission of Southwest Airlines is dedication to the highest level of Customer service delivered with a sense of warmth, friendliness, individual pride and Company Spirit.
- Our Goal:
To cultivate mutually beneficial relationships in our diverse communities with integrity and a servant's heart.
- Strategic Approach:
- Serve on boards and committees that have an economic and social impact in our communities
- Collaborate with key influencers (business/civic/political) to enhance our brand
- Lead in advocacy efforts that create opportunities which have an impact among internal and external Customers
- Elevate the Southwest Airlines brand by setting standards of excellence and producing long-term results in all aspects of our community efforts
- Collaborate with internal and external Customers to achieve the goals of corporate community affairs
