Fact Sheet

• Leadership
• Headquarters
• About the Company
• Daily Departures
• Employees
• Stock
• 2010 Financial Statistics
• Cities Served

• Fleet
• Top Ten Airports by Departures
• Customer Support & Services Centers
• Fun Facts
• southwest.com
• Distinctions
• Recognitions

Leadership

Gary Kelly, Chairman of the Board, President & Chief Executive Officer

Headquarters

P.O. Box 36611
2702 Love Field Drive
Dallas, TX 75235

About the Company

Southwest Airlines was incorporated in Texas and commenced Customer Service on June 18, 1971, with three Boeing 737 aircraft serving three Texas cities-Houston, Dallas, and San Antonio. Today, Southwest operates more than 550 Boeing 737 aircraft among 72 cities. Southwest topped the monthly domestic originating passenger rankings for the first time in May 2003. Yearend results for 2010 marked Southwest's 38th consecutive year of profitability. Southwest became a major airline in 1989 when it exceeded the billion-dollar revenue mark. Southwest is the United States' most successful low fare, high-frequency, point-to-point carrier. Southwest operates more than 3,300 flights a day coast to coast, and is the largest U.S. carrier based on domestic passengers boarded as of March 31,2011, as measured by the U.S. Department of Transportation . On May 2, 2011, Southwest acquired Orlando-based AirTran Airways and expects to complete the integration of the two airlines during the next several years.

Daily Departures

More than 3,300 flights a day.

Employees

More than 37,000 total Employees throughout the Southwest system.

Stock

Common stock is traded under the symbol "LUV" on the NYSE. Beginning in the fourth quarter 1976, Southwest paid its first of 138 consecutive quarterly dividends to our Shareholders.

2010 Financial Statistics

• Net income: $459 million
• Net income, excluding special items: $550 million
• Total passengers carried: 88 million
• Total RPMs: 78 billion
• Average passenger load factor: 79.3 percent
• Total operating revenue: $12.1 billion

Cities Served

Southwest currently flies to 72 cities in 37 states.

View City Chart

Fleet

Southwest currently operates 559 Boeing 737 jets (as of September 30, 2011).

View Chart

• The Company's fleet has an average age of approximately 11.5 years.
• The average aircraft trip length is 658 miles with an average duration of one hour and 55 minutes.
• Southwest aircraft fly an average of six flights each day, or nearly 12 hours and 30 minutes per day.
• Southwest was the launch customer for the Boeing 737-700 in 1997. Southwest was also a launch customer for the Boeing 737-500 and 737-300 series aircraft.
• Southwest completed an update of its original livery of gold, red, and orange paint with the addition of Canyon Blue. Three next-generation Boeing 737 aircraft operate with a commemorative livery of Desert Gold to honor the carrier's original three cities-Dallas, Houston, and San Antonio.
• Performance-enhancing Blended Winglets have been added to our fleet of 737-700s, and all new 737-700 aircraft arrive from Boeing with Blended Winglets installed. Additionally, Southwest began installation of Blended Winglets on some of our 737-300 aircraft in early 2007; installation of Blended Winglets on these aircraft was completed as of the end of second quarter 2010.
• Southwest tested WiFi on four of our airplanes, and in late 2009, we made the decision to begin installing satellite-delivered broadband from WiFi provider Row 44, beginning with the next-generation Boeing 737-700 aircraft. 

Top Ten Airports by Departures

(As of November 6, 2011)

View Chart

Customer Support & Services Centers

Southwest Airlines currently operates six Customer Support and Services Centers in Albuquerque, Chicago, Houston, Phoenix, Oklahoma City, and San Antonio.

Fun Facts

• Southwest has served more than 1.5 billion Customers since our inception.
• Southwest has operated more than 20.5 million flights since our inception.
• Southwest received 143,143 resumes and hired 2,188 new Employees in 2010.
• In 2010, Southwest served 63.5 million cans of soda, juices, and water; 13.6 million alcoholic beverages; 19 million bags of pretzels; 87.6 million bags of peanuts; 18.4 million Select-A-Snacks; and 29 million other snacks.
• Southwest consumed approximately 1.4 billion gallons of jet fuel in 2010.
• In 2010, Southwest moved 176 million pounds of cargo.
• The shortest daily Southwest flight is between Ft. Myers (RSW) and Orlando (MCO) (133 miles). The longest daily Southwest flight is between Providence (PVD) and Las Vegas (LAS) (2,363 miles).
• Southwest has 1,208 married couples. In other words, 2,416 Southwest Employees have spouses who also work for the Company.

southwest.com

• As of Sept. 30, 2011, up to 60 Southwest cities connect to four different Volaris cities in Mexico: Guadalajara, Mexico City (MEX), Mexico City-Toluca, and Morelia.
• During the third quarter of 2011, 85 percent of Southwest's passenger revenues were booked via southwest.com.
• More than 13 million people subscribe to Southwest's weekly Click 'N Save e-mails.
• During the third quarter of 2011, approximately 80 percent of Southwest Customers checked in online or at a kiosk.
• Sixty-six percent of Fortune 500 Companies are enrolled in SWABIZ.
• Southwest was the first airline to establish a home page on the Internet. Initially, five Employees comprised Southwest's web site development team, and the site took about nine months to create.
• As of September 2011, southwest.com was the third largest travel site and the largest airline site in terms of unique visitors (source: Nielsen NetView). 
• The "Southwest Shortcut" feature on southwest.com is the first online tool that helps Customers find the lowest fare based on availability across an entire month.
• DING!, a downloadable desktop application, available for both PC and MAC users, was introduced in February 2005 to notify Customers of exclusive hot offers. Southwest was the first airline to implement this type of tool. Additionally, a mobile version of DING!, for the iPhone^®, was introduced in December 2009; Blackberry^® and Android™ versions of the DING! application were released in December 2010. Southwest is the first airline to offer this application on all three mobile platforms.
• In addition to flights, Customers are also able to make car, hotel, cruise, and complete vacation package reservations on southwest.com.

Distinctions

• Southwest's average passenger fare is $142.31 one-way, and the average passenger trip length is approximately 969 miles.
• Southwest Airlines' highest one-way domestic fare is $517 and is currently available in 183 Southwest Airlines city-pair markets. Southwest Airlines currently files fares in 2,548 continental U.S. city-pair markets. Southwest Airlines offers nonstop service in 644 roundtrip markets.
• Southwest Airlines offers an average of 84 percent of our seats at discount; approximately 25 percent of those discount seats are still available when the timeframe to buy them expires. During the past six months, 79 percent of all seats actually flown were at discount fares.
• Southwest Airlines' flight completion record is currently 98.8 percent as of first quarter 2011.
• Southwest Airlines has consistently received the lowest ratio of complaints per passengers boarded of all major U.S. carriers that have been reporting statistics to the Department of Transportation (DOT) since September 1987, which is when the DOT began tracking Customer Satisfaction statistics and publishing its Air Travel Consumer Report.
• The airline adopted the first profitsharing plan in the U.S. airline industry in 1973. Through this plan and others, Employees own about 5 percent of the Company stock.
• The airline is about 82 percent unionized.
• Southwest Airlines is a member of the FORTUNE 500.
• The Ronald McDonald House program, cornerstone of the Ronald McDonald Children's Charities, is a focal corporate charity of Southwest Airlines. Annually, the Company sponsors the Southwest Airlines LUV Classic golf tournament and Party golf tournament whose proceeds benefit various Ronald McDonald Houses, totaling close to $12 million over the past 25 years.
• Southwest was one of very few companies in the United States to produce an integrated report on the triple bottom line of Performance, People, and Planet. Read more about the 2010 Southwest Airlines One Report™.
• Harvard University wrote the first case study on integrated reporting about Southwest Airlines and its 2009 Southwest Airlines One Report™. The case was taught for the first time in October 2010.
• In October 2009, Southwest Airlines introduced the "Green Plane," a test for eco-friendly cabin materials that are recyclable and lighter weight, saving up to five pounds per seat, thus saving fuel and reducing emissions.

Recognitions

• Named the Stevie Award Winner fro the Company of the Year-Transportation by the International Business Awards for outstanding performance and customer service.
• Received the 2011 Quest for Quality Award for Excellence in Air Cargo from Logistics Management magazine; ranked first in on-time performance, value, and customer service.
• Recognized as one of the top ten safest airlines in the Holistic Safety Rating 2011 by the Air Transport Rating Agency.
• Southwest Airlines was a top ten finisher in the Timkin Web Experience Ratings that rated recent online experiences with companies.
• In September 2011, Southwest Airlines was listed among the Top 60 Companies for Diversity by Hispanic Business magazine.
• In September 2011, Southwest Airlines was recognized among the Best Practices in Supplier Diversity by the Dallas/Fort Worth Minority Business Council.
• On June 21, 2011, the American Customer Satisfaction Index named Southwest to the top spot on its Transportation Index for Customer Satisfaction.
• In May 2011, Southwest Airlines' Rapid Rewards program ranked second in the second annual IdeaWorksCompany.com ezRez Reward Seat Availability Survey.
• In May 2011, Southwest Airlines was ranked as one of the top ten companies in MSN Money's 2011 Customer Service Hall of Fame.
• In May 2011, Consumer Reports ranked Southwest Airlines as the Top Airline in Customer Service.
• In April 2011, Southwest Airlines was ranked first in the 2011 Air Cargo Excellence Survey by Air Cargo World in the "up to 199,000 tonnes" category.
• In March 2011, Keynote Competitive Research ranked southwest.com first in its 2011 Customer Experience survey for travel web sites.
• The Harris Poll named Southwest the Number One Airline Brand in March 2011.
• In March 2011, Southwest Airlines ranked fourth on Fortune's World's Most Admired Company list and was the highest ranking commercial airplane.
• In March 2011, PR News CSR Awards named Southwest Airlines Best Annual Report for the 2009 Southwest Airlines One Report™.
• In February 2011, Southwest Airlines was featured in J.D. Powers list of 2011 Customer Service Champions.
• In February 2011, Southwest Airlines was ranked as the "Greenest Airline" by ClimateCounts.org.
• In February 2011, GREENHORIZAN announced that Southwest Airlines topped the North American Airlines Ranking for 2010.
• In January 2011, TLG Communications, a UK firm that pioneered the world's first Thought Leadership Index, added Southwest Airlines to its list of Top 10 US Business Thought Leaders.
• Southwest Airlines was recognized as a Top Employer in G.I. Job's 2011 list of Top 100 Military Friendly Employers.
• Southwest Airlines was listed in Computerworld's 2010 "Best Places to Work in IT."
• In December 2010, Southwest Airlines was named “Best Low Cost Airline in North America” by Business Traveler magazine.
• In December 2010, Southwest Airlines topped the list of the 50 best U.S. places to work by Glassdoor.com.
• In November 2010, the Zagat Airline Survey ranked Southwest Airlines #1 in the following categories:  Top Website; Best Customer On-Time Estimate; Best Luggage Policy; Best Value; and Best Checkin Experience for Domestic Airlines.
• In November 2010, Southwest Airlines was named “Favorite Domestic Airline” and recognized as having the “Friendliest Flight Attendants and Crew” in a poll by Smarter Travel readers.
• In November 2010, Security magazine recognized Southwest Airlines in its 2010 Security 500 list of best-managed security organizations, and was the only airline to make Security’s list.
• In November 2010, Southwest Airlines was listed as one of the Top 50 Companies Recognized as Leaders in Corporate Social Responsibility by the Boston College Center for Corporate Citizenship and Reputation Institute.

Revised: December 9, 2011