Fact Sheet

• Leadership
• Headquarters
• About the Company
• Daily Departures
• Employees
• Stock
• 2011 Financial Statistics
• Cities Served

• Fleet
• Top Ten Airports by Departures
• Customer Support & Services Centers
• Fun Facts
• southwest.com
• Distinctions
• Recognitions

Leadership

Gary Kelly, Chairman of the Board, President & Chief Executive Officer

Headquarters

P.O. Box 36611
2702 Love Field Drive
Dallas, TX 75235

About the Company

Southwest Airlines was incorporated in Texas and commenced Customer Service on June 18, 1971, with three Boeing 737 aircraft serving three Texas cities-Houston, Dallas, and San Antonio. Today, Southwest operates more than 550 Boeing 737 aircraft among 73 cities. Southwest topped the monthly domestic originating passenger rankings for the first time in May 2003. Yearend results for 2011 marked Southwest's 39th consecutive year of profitability. Southwest became a major airline in 1989 when it exceeded the billion-dollar revenue mark. Southwest is the United States' most successful low fare, high-frequency, point-to-point carrier. Southwest operates more than 3,200 flights a day coast to coast, and is the largest U.S. carrier based on domestic passengers boarded as of March 31,2011, as measured by the U.S. Department of Transportation . On May 2, 2011, Southwest acquired Orlando-based AirTran Airways and expects to complete the integration of the two airlines during the next several years.

Daily Departures

More than 3,200 flights a day.

Employees

More than 37,000 total Employees throughout the Southwest system.

Stock

Common stock is traded under the symbol "LUV" on the NYSE. Beginning in the fourth quarter 1976, Southwest paid its first of 142 consecutive quarterly dividends to our Shareholders.

2011 Financial Statistics

• Net income: $178 million
• Net income, excluding special items: $330 million
• Total passengers carried: 104 million
• Total RPMs: 98 billion
• Average passenger load factor: 80.9 percent
• Total operating revenue: $15.7 billion

Cities Served

Southwest currently flies to 73 cities in 38 states.

View City Chart

Fleet

Southwest currently operates 558 Boeing 737 jets (as of March 31, 2012).

View Chart

• Southwest's fleet has an average age of approximately 11.72 years.
• The average aircraft trip length is 679 miles with an average duration of one hour and 58 minutes.
• Southwest aircraft fly an average of 6.18 flights each day, or about 11 hours and 12 minutes per day.
• Southwest was the launch customer for the Boeing 737-700 in 1997. Southwest was also a launch customer for the Boeing 737-500 and 737-300 series aircraft. And, in December 2011, announced it will be the launch Customer for the Boeing 737 Max.
• Southwest completed an update of its original livery of gold, red, and orange paint with the addition of Canyon Blue. Three next-generation Boeing 737 aircraft operate with a commemorative livery of Desert Gold to honor the carrier's original three cities-Dallas, Houston, and San Antonio.
• Performance-enhancing Blended Winglets have been added to our fleet of 737-700s, and all new 737-700 aircraft arrive from Boeing with Blended Winglets installed. Additionally, Southwest began installation of Blended Winglets on some of our 737-300 aircraft in early 2007; installation of Blended Winglets on these aircraft was completed as of the end of second quarter 2010.
• In late 2009, Southwest made the decision to begin installing satellite-delivered broadband from WiFi provider Row 44, beginning with the next-generation Boeing 737-700 aircraft. As of December 31, 2011, approximately 150 aircraft were WIFI enabled.

Top Ten Airports by Departures

(As of February 12, 2012)

View Chart

Customer Support & Services Centers

Southwest Airlines currently operates six Customer Support and Services Centers in Albuquerque, Chicago, Houston, Phoenix, Oklahoma City, and San Antonio.

Southwest Airlines Customer Representatives book, on average 36,404 reservations daily; 255,527 reservations weekly; and 1.1 million reservations monthly. Approximately 13.3 million reservations have been booked by Southwest Airlines Customer Representatives in the last 12 months.

Fun Facts

• Southwest has served about 1.5 billion Customers since our inception.
• Southwest has operated more than 20.5 million flights since our inception.
• Southwest Airlines carried approximately 127.6 million onboard Customers (including AirTran, beginning May 2, 2011) during the past 12 months; which is an average of 10.6 million onboard Customers per month.
• Southwest received 193,636 resumes and hired 4,349 new Employees in 2011.
• In 2011, Southwest served 64.1 million cans of soda, juices, and water; 14.5 million alcoholic beverages; 22.6 million bags of pretzels; 92.1 million bags of peanuts; 22.2 million Select-A-Snacks; and 11.5 million other snacks.
• Southwest consumed approximately 1.8 billion gallons of jet fuel in 2011.
• In 2011, Southwest led the industry with more than 1100 pieces of electric ground support equipment, which conserves fuel and reduces emissions.
• In 2010, Southwest moved 180 million pounds of cargo.
• The shortest daily Southwest flight is between Ft. Myers (RSW) and Orlando (MCO) (133 miles). The longest daily Southwest flight is between Providence (PVD) and Las Vegas (LAS) (2,363 miles).
• Southwest has 1,309 married couples. In other words, 2,618 Southwest Employees have spouses who also work for the Company.

southwest.com

• As of Dec 31, 2011, up to 60 Southwest Cities connect to six different Volaris airports in Mexico: Aguascalientes, Guadalajara, Mexico City (MEX), Mexico City-Toluca (TLC), Morelia, and Zacatecas. 
• During the fourth quarter of 2011, 86 percent of our passenger revenues were booked via southwest.com.
• More than 15 million people subscribe to Southwest's weekly Click 'N Save e-mails.
• During the fourth quarter of 2011, 82 percent of Southwest Customers checked in online or at a kiosk. 
• Sixty-six percent of Fortune 500 Companies are enrolled in SWABIZ.
• Southwest was the first airline to establish a home page on the Internet. Initially, five Employees comprised Southwest's web site development team, and the site took about nine months to create.
• As of September 2011, southwest.com was the third largest travel site and the largest airline site in terms of unique visitors (source: Nielsen NetView). 
• The "Southwest Shortcut" feature on southwest.com is the first online tool that helps Customers find the lowest fare based on availability across an entire month.
• DING!, a downloadable desktop application, available for both PC and MAC users, was introduced in February 2005 to notify Customers of exclusive hot offers. Southwest was the first airline to implement this type of tool. Additionally, a mobile version of DING!, for the iPhone^®, was introduced in December 2009; Blackberry^® and Android™ versions of the DING! application were released in December 2010. Southwest is the first airline to offer this application on all three mobile platforms.
• In addition to flights, Customers are also able to make car, hotel, cruise, and complete vacation package reservations on southwest.com.

Distinctions

• Southwest's average passenger fare is $141.72 one-way, and the average passenger trip length is approximately 939 miles.
• Southwest Airlines' highest one-way domestic fare is $527 and is currently available in 165 Southwest Airlines city-pair markets. Southwest Airlines currently files fares in 2,554 continental U.S. city-pair markets. Southwest Airlines offers nonstop service in 489 roundtrip markets.
• Southwest Airlines offers an average of 86 percent of our seats at discount; approximately 36 percent of those discount seats are still available when the timeframe to buy them expires. During the past six months, 82 percent of all seats actually flown were at discount fares.
• Southwest Airlines' flight completion record is currently 99.4 percent as of fourth quarter 2011.
• Southwest Airlines has consistently received the lowest ratio of complaints per passengers boarded of all major U.S. carriers that have been reporting statistics to the Department of Transportation (DOT) since September 1987, which is when the DOT began tracking Customer Satisfaction statistics and publishing its Air Travel Consumer Report.
• The airline adopted the first profitsharing plan in the U.S. airline industry in 1973. Through this plan and others, Employees own about 5 percent of the Company stock.
• The airline is about 82 percent unionized.
• Southwest Airlines is a member of the FORTUNE 500.
• We aspire to make a positive difference in the communities where we fly. To ensure our charitable contributions touch as many lives as possible, we focus our charitable donations and outreach initiatives in five key areas (Families Facing Serious Illness; Military & Their Families; the Environment; Disaster Preparedness; and Youth Leadership) and encourage our Employees who support charities close to their hearts with volunteerism.
• Southwest was one of very few companies in the United States to produce an integrated report on the triple bottom line of Performance, People, and Planet. Read more about the 2010 Southwest Airlines One Report™.
• Harvard University wrote the first case study on integrated reporting about Southwest Airlines and its 2009 Southwest Airlines One Report™. The case was taught for the first time in October 2010.
• In October 2009, Southwest Airlines introduced the "Green Plane," a test for eco-friendly cabin materials that are recyclable and lighter weight, saving up to five pounds per seat, thus saving fuel and reducing emissions.

Recognitions

• Named JD Power 2012 Customer Service Champion for performance in People, Presentation, Price, Process, and Product.
• Named Best Airline Customer Experience by the Temkin Group.
• Ranked first in Brandindex’s 2011 US Buzz Rankings for Airlines for positive brand presence .
• Awarded Value Airline Brand of the Year by the Harris Poll based on familiarity, quality, and purchase consideration
• Received the top ranking by Forbes for The Brands American Women and Men Desire Most.
• Ranked 16^th of over 200 companies in the 2012 Temkin Loyalty Rankings measuring customers willingness to recommend, reluctance to switching, and likeliness to repurchase.
• Recognized by Chief Executive Magazine as one of the 40 Best Companies for Leaders based on outstanding Company culture and internal professional development.
• Recognized by the Temkin Group for the Best Airline Customer Experience, and Southwest subsidiary AirTran followed in second place.
• Southwest and AirTran were jointly honored by Project Open Hand Atlanta with the New Company on the Block – Corporate Citizenship Award.
• In the 2012 Airline Quality Ratings conducted by Wichita State and Purdue Universities, AirTran finished first, and Southwest improved their ratings from the previous survey.
• Named tenth most admired Company in the world in FORTUNE magazine’s 2012 survey of corporate reputations.
• Forbes named Southwest Airlines “America’s Most Desired Company” in a February 2012 rundown of brands American men and women desire most.
• Glassdoor.com named Southwest to its “50 Best Places to Work List” for 2011.
• G.I. Jobs named Southwest to its list of “Top 100 Military Friendly Employers In November 2011 for the third straight year.
• In December 2011, Brightscope.com named the Southwest Airlines Pilots Retirement Savings Plan to the top position in their “Top 30 401K Plans of 2011” list.
• President Emeritus Colleen Barrett was named to the Texas Business Hall of Fame.
• Named the Stevie Award Winner for the Company of the Year-Transportation by The International Business Awards for outstanding performance and customer service.
• Received the 2011 Quest for Quality Award for Excellence in Air Cargo from Logistics Management Magazine; ranked first in on time performance, value, and customer service.
• Recognized as one of the top ten safest airlines in the Holistic Safety Rating 2011 by the Air Transport Rating Agency.
• Southwest Airlines was a top ten finisher in the Timkin Web Experience Ratings that rated their recent online experiences with companies.
• In September 2011, Southwest Airlines was listed among the Top 60 Companies for Diversity by Hispanic Business magazine.
• In September 2011, Southwest Airlines was recognized among the Best Practices in Supplier Diversity by the Dallas/Fort Worth Minority Business Council.
• On June 21, 2011, the American Customer Satisfaction Index names Southwest to the top spot on their Transporation Index for Customer Satisfaction.
• In May 2011, Southwest Airlines Rapid Rewards program ranked 2^nd in the second annual IdeaWorksCompany.com’s ezRez Reward Seat Availability Survey.
• In May 2011, Southwest Airlines was ranked as one of the top ten companies in MSN Money’s 2011 Customer Service Hall of Fame.
• In May 2011, Consumer Reports ranked Southwest Airlines as the Top Airline in Customer Service.
• In April 2011, Southwest Airlines was ranked first in the 2011 Air Cargo Excellence Survey by Air Cargo World in the “up to 199,000 tonnes” category.
• In March 2011, Keynote Competitive Research ranked southwest.com first in their 2011 Customer Experience survey for travel web sites.
• The Harris Poll names Southwest the Number One Airline Brand in March 2011.
• In March 2011, Southwest Airlines ranked fourth on Fortune’s World’s Most Admired Company list and is the highest ranking commercial airline.
• In March 2011, PR News CSR Awards named Southwest Airlines Best Annual Report for the 2009 Southwest Airlines One Report™.
• In February 2011, Southwest Airlines was featured in J.D. Powers list of 2011 Customer Service Champions.
• In February 2011, Southwest Airlines was ranked as the “Greenest Airline” by ClimateCounts.org.
• In February 2011, GREENHORIZON announced that  Southwest Airlines topped the North American Airlines Ranking for 2010.
• In January 2011, TLG Communications, a UK firm which pioneered the world’s first Thought Leadership Index, added Southwest Airlines to its list of Top 10 US Business Thought Leaders.

Revised: February 2012