Southwest Airlines cares about your privacy. When you visit the Southwest Airlines web site, the information you provide to us will be handled according to the standards outlined below.
If you purchase a product or service from us, we request certain personally identifiable information from you during the purchase process. You must provide contact information (such as name, phone number, and address) and billing information (such as a credit card number and expiration date) in order to complete a purchase.
Additionally, the Transportation and Security Administration (TSA) requires us to request, and you to provide, your full name, date of birth, and gender for the purpose of watch list screening, under the authority of 49 U.S.C. section 114, the Intelligence Reform and Terrorism Prevention Act of 2004 and 49 C.F.R parts 1540 and 1560. You may also provide your Redress Number, if available. Failure to provide your full name, date of birth, and gender may result in denial of transport or denial of authority to enter the boarding area. TSA may share information you provide with law enforcement or intelligence agencies or others under its published system of records notice. For more on TSA privacy policies, or to review the system of records notice and the privacy impact assessment, please see the TSA web site at www.tsa.gov.
We may occasionally offer users the opportunity to participate in surveys or contests on our web site.
If we have your e-mail address, we may also send you surveys or contest invitations by e-mail. We may have your e-mail address if:
If you choose to participate in a contest or survey, we may request certain personally identifiable information from you. This information may include contact information (such as name, e-mail address, phone number, and shipping address) and optional demographic information (such as your age and gender).
Participation in these surveys or contests is completely voluntary and you therefore have a choice whether or not to disclose this information. We may use this information to administer the contest or survey (e.g., notify contest winners, award prizes, and update participant’s profiles). We may also use this information to improve the web site experience for our Customers, to improve our product or service offerings, or for other internal business uses.
We may use third party service providers to conduct these surveys or contests. These companies are prohibited from using our users’ personally identifiable information for any other purpose. These third parties are bound by contract to Southwest Airlines to use adequate security measures to protect your personal information.
From our web site, you have the option to download our DING! application. If you choose to download this application, you will be notified of exclusive Southwest air fare offers.
You do not have to install DING! to use our web site, and downloading the application is completely voluntary. If you choose to take advantage of this application, you will be asked to provide up to 10 airports for which you are interested in receiving special offers. You will also be asked to provide your Rapid Rewards number, although providing this information is not required to use the application.
For more information on our DING! application, please visit
You may use a referral feature (either on a web page, in an e-mail, from a banner ad or other communication) to inform a friend about a Southwest web page or promotion. Southwest may use any e-mail address provided when using this referral feature to send an e-mail on your behalf to such designated recipients about the particular promotion, product, or service in which you indicated your "friend" may have an interest.
We use both session ID cookies and persistent cookies. We use session cookies to make it easier for you to navigate our web sites. A session ID cookie expires when you close your browser. A persistent cookie remains on your hard drive for an extended period of time. You can remove persistent cookies by following directions provided in your Internet browser's "help" file.
We set a persistent cookie to store certain information, including your account number, so you don't have to enter it each time you want to log-in to your Rapid Rewards, Southwest or SWABIZ® account. Persistent cookies also enable us to track and target the interests of our users to enhance their experience on our site as well as provide more relevant content in our e-mails. Southwest Airlines has agreed to allow a select group of marketing platforms to place persistent cookies in our web sites, Southwest Airlines emails and Rapid Rewards emails. In addition to use on our web sites, these cookies may be used for targeted online advertising by both Southwest and third party merchants on third party websites. These cookies do not enable a marketing platform to collect personally identifiable information.
To opt-out from our marketing platform’s persistent cookies click here. (please note that if you delete your cookies or switch to a different browser you will have to repeat this procedure). Use of the cookies by the marketing platforms is subject to their privacy policies.
If you reject cookies, you may still use our site, but your ability to use some areas of our site will be limited and we may not be able to provide you with the most convenient experience.
We store and use certain personally identifiable information and information that we collect through cookies and log files to create a site usage profile of your preferences. We may use this information to provide you with targeted advertisements and offers on our web site. In addition we may provide this information to our select marketing platforms, and these cookies may be used for targeted online advertising by both Southwest and third party merchants on third party websites.
You are not required to establish a Southwest account (also referred to as a SWABIZ Traveler account for the uses of our SWABIZ web site designed for corporate use) to use this web site, however some features of our site are not available to unregistered users. For example, you must have a Rapid Rewards, Southwest or SWABIZ account to save your travel preferences (such as the type of rental car you prefer or your favorite travel routes) for future travel arrangements made through our website, store credit card information so that you do not need to re-enter it for future purchases, have access to special Members-only promotions and discounts, or provide ratings, reviews or comments in our Travel Guide section of the web site.
If you would like to take advantage of the conveniences available through special Southwest account or SWABIZ features, you must first register for a Southwest or SWABIZ account. Additional features are available to Rapid Rewards Members. To take advantage of those additional features, you must first enroll in the Rapid Rewards program. During registration, you are required to provide contact information (which may include name, address, phone number, e-mail address, and birth date).
Additionally you have the option to provide demographic information and travel preferences to us; we encourage you to submit this information so we can provide you a more personalized experience on our site and send you valuable offers. We may use the preferences you store in your profile to send you special targeted e-mails based on these preferences. For example, if you express a preference for a specific type of rental car, we may send you special offers for renting this type of vehicle.
Rapid Rewards Program
If you do not already have a Rapid Rewards account, you can easily establish one during the Southwest account or SWABIZ registration process. Electing to establish a Rapid Rewards account will enroll you in the Southwest Airline frequent flyer program and give you the opportunity to earn rewards. You will not be able to earn points toward reward flights if you elect to not sign up for this program. As a Rapid Rewards Member, you may also receive special offers by e-mail simply for being a Member of the Rapid Rewards program.
We may use the personally identifiable information you provide when you become a Rapid Rewards Member for analytical, administrative, marketing, correspondence or other operational or business purposes. For more information on how we may use your personally identifiable information as a Rapid Rewards Member please see our Customer Communications section below.
When you make a travel reservation with us and you provide your e-mail address during the purchase process, we may send you trip-related emails, including, without limitation, emails that (a) confirm the details of your purchase, (b) describe service-related information in connection with your reservation or to inform you of upgrades or product enhancements related to your purchase, (c) request feedback on our services and/or your specific travel experiences, or (d) include special offers for products or services from Southwest Airlines or our marketing partners related to your trip.
As a Member of the Rapid Rewards® program, you may receive Rapid Rewards® e-mail communications, which may include program news and special offers, either during the Rapid Rewards® enrollment process or from your Rapid Rewards account preferences web page. During enrollment, the default option is to receive both Rapid Rewards® e-mail products. If you are not interested in receiving these messages with special Members-only news and offers, the boxes should be unchecked prior to submitting the enrollment form. You may also opt-out of receiving these messages at any time by adjusting your preferences through the account preferences webpage.
We also provided you with the option of subscribing to our Click 'n Save® and In A Nutshell™ e-mail updates without establishing a Rapid Rewards® or Southwest account. To do so, click on the subscribe links below. If you are no longer interested in receiving Click 'n Save® and/or In A Nutshell™ e-mails, you may unsubscribe from these services by clicking on an opt-out link provided in each e-mail.
For your convenience, a brief description of the periodic e-mails you may choose to receive from us is also provided in the list below along with links to either subscribe or unsubscribe (as applicable) to each option.
Click 'n Save® Special Offers E-mail
Weekly e-mail highlighting travel deals on flights, car rentals, hotels, cruises, and Southwest Vacations
In A Nutshell™ News & Promotions E-mail
Monthly newsletter-style e-mail featuring announcements, upcoming promotions, events, contests, new products, and partner offers
SWABIZ® Corporate Travel Manager E-mail Updates
News related to SWABIZ®, Southwest's Business Travel website; for registered Corporate Travel Managers only
Contact Your Area Marketing Manager to Subscribe or Unsubscribe
As a Southwest Customer, Southwest account, SWABIZ®, or Rapid Rewards® Member, you may receive periodic promotional postal mailings from Southwest Airlines and/or our select marketing partners. If you do not wish to receive such promotional mailings, you may call Rapid Rewards® Customer Relations at 214-932-0333 (Monday - Friday, 7am-8pm CT).
We currently send non-promotional e-mails to our Rapid Rewards® Members containing account and award status notifications, to notify Members of program updates, and to communicate other program-related information.
When you purchase our services, or as a member or subscriber of our Click 'n Save® e-mail updates, Southwest account, SWABIZ®, and/or our Rapid Rewards® program, we will send you service-related announcements that may affect your account, flight reservations you have made or your ability to use the services we offer. For instance, if there is a problem with your flight we may send you an e-mail notifying you of any such issues. You may not opt-out of these communications, which are informational in nature.
We like to hear from our Customers and encourage you to e-mail us your comments, questions or other feedback. By submitting such information along with your e-mail address, you consent to receiving e-mail from us in response to your feedback or question.
We may on occasion supplement the personally identifying information you submit to us with information from third party sources.
We use a third party to verify your address in order to ensure we maintain the accuracy of our database.
Enhancement of Profile Information
We also obtain data from third parties to supplement our existing user database to better target our advertising and to provide pertinent offers in which we think you might be interested. To enhance our Customer profiles, we tie this information to the personally identifiable information they have provided to us.
Company - Agents
Product and Service Suppliers
Third party service and product suppliers may fulfill your travel reservation or product purchases. We do not share your e-mail address with these suppliers unless they need it in connection with travel reservations you have made on southwest.com.
We do not limit our suppliers' use or disclosure of personally identifiable information that you may supply to them. Therefore, we encourage you to review the privacy policies of any supplier whose products you purchase through southwest.com. These suppliers also may contact you as necessary to obtain additional information about you for your travel reservation.
We may also share information that we collect in the aggregate with third parties, including, without limitation, our marketing partners.
We provide the name, address and other account information of our Rapid Rewards Members to our preferred marketing partners. These companies do not retain, share, store or use personally identifiable information for any purpose other than to send our Rapid Rewards® Members approved marketing offers.
We reserve the right to disclose your personally identifiable information as required by law if we believe that disclosure is necessary to protect our rights, for fraud detection or prevention, and/or to comply with a judicial proceeding, court order or other legal processes.
In the event Southwest Airlines Co. goes through a business transition, such as a merger, acquisition by another company, or sale (including transfers made as part of insolvency or bankruptcy proceedings or any other change in corporate control) of all or a portion of its assets, your personally identifiable information may be among the assets transferred or shared.
The Southwest Travel Guide provides our Customers with a way to provide comments, photos, reviews, ratings, and other relevant travel information to fellow users of our web site. To post content to our Travel Guide web site, you must have a Travel Guide profile.
Users are able to select a screen name and upload a profile photo to do things such as participate in forums, write reviews, rate hotels, and other travel services, post photos and videos, and comment on other users’ travel journals. Users are also able to provide their interests, favorite places, and other information about themselves in the Travel Guide profile for other users to review. Southwest reserves the right to use any information posted on our Travel Guide for various marketing, administrative or technical purposes. For example, we may supplement Customer records with information the Customer may post on the Travel Guide site.
If you post content on our Travel Guide website such as comments on a user's travel journal, make contributions to a forum, or otherwise post reviews, ratings, photos, videos or other content, you should be aware that any personally identifiable information you submit there can be read, collected, or used by other users of these features and that any personally identifying information you post could be used to send you unsolicited messages. We are not responsible for the personally identifiable information you choose to submit through these features.
Southwest Airlines web sites are targeted at general audiences. We do not knowingly collect personally identifiable information from children under the age of 13. If you are under the age of 13, please do not provide personally identifiable information of any kind whatsoever.
If a child provides us with personally identifiable information, a parent or guardian of that child may contact us by sending an e-mail to email@example.com or by contacting us by phone or postal mail if they would like this information deleted from our records.
If you think we may have incorrect personally identifiable information about you or if your information changes, you may correct or update the information online by logging in to your Southwest, SWABIZ® or Rapid Rewards® account. You may also modify your account information or deactivate your account by contacting us by phone or postal mail.
Your Rapid Rewards®, Southwest account, or Travel Guide online password is unique to your account and is designed to protect your account from unauthorized use. Southwest Airlines will not be responsible for any lost, stolen, or otherwise disclosed passwords. Additionally, Southwest Airlines will not replace or reinstate any flight credits, partner credits, or program awards that are generated or redeemed by unauthorized password activity. Accordingly, your password should be guarded and not provided to anyone.
We do not require your social security number to enroll in the Rapid Rewards Program, create a Southwest or SWABIZ account or when you make a purchase. You do, however, have the option to provide the last four digits of your social security number when you establish a Rapid Rewards account. This information will help us confirm your identity on southwest.com.
Updated: March 7, 2013