Southwest Announces Changes that put the Business in Business Travel

We are thrilled to announce that starting November 8, 2007, not only will we begin our enhanced boarding systemwide, but we’ll be rolling out more exciting changes that will make your next business trip even more convenient, flexible, productive, and enjoyable!

Simplified Fare Choices – We have a new simplified fare structure designed with your Business Travelers in mind. Beginning November 8, when you book through SWABIZ you’ll see a streamlined booking process that lets you choose your fare based on what’s important to you—Freedom and Rewards, Value and Flexibility, or Lower Prices and Convenience.

Updated Gate Areas - We’re redesigning our gate areas to give you a more comfortable and productive space that will include comfy seats and power stations so you can stay plugged in while you wait for your flight.

Enhanced Boarding - Now when you check in you’ll be assigned a boarding group (A, B, or C) and a position within that group (ex: A32) so there’s no need to wait in line. Sit back and relax in the comfy new gate area, then simply board the plane when your group is called and find your favorite seat.

We also put the Business in Rapid Rewards!

We’ve made some changes to our frequent flyer program that we’re sure your Business Travelers are going to love!

Business Select – When you purchase this new fare, you can guarantee that you’ll be among the first to board, and you’ll also get extra Rapid Rewards credit and a free drink to boot!

The Rapid Rewards A-List – Just fly 16 roundtrips in 12 months and we’ll put you on our A-List where we’ll reserve you the best boarding pass available on all your flights for an entire year, which means you’ll most likely get an A boarding pass.

Freedom Awards – Rapid Rewards Members can now convert two Standard Awards into one Freedom Award. With the exception of a few blackout dates, Freedom Awards are not subject to seat restrictions, so if a seat’s available, it’s yours!