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Officer Biographies

Matt Hafner

Matt Hafner

Leadership is...
the ability to visualize the future, clearly state the objectives, the courage to make difficult decisions, and the conviction necessary to push forward during challenging times.
--Matt Hafner


TITLE: Vice President Ground Operations
JOB DESCRIPTION: Oversee all Station Operations in the Western Region of the United States, Ground Operations Employee Resources, Staff Planning, Airport Performance Improvement, and Ground Equipment support.
EXPERIENCE: Started career at Southwest Airlines as a Dallas Ramp Agent in 1988. Experience at Southwest Airlines: Dallas Customer Service Agent in 1989. Dallas Customer Service Supervisor in 1990. Dallas Operations Supervisor in 1992. Oakland Operations Supervisor in 1993. Opened the Salt Lake City station as the Manager of Ramp and Operations in 1994. Opened the Jackson station as the Station Manager in 1997. Birmingham Station Manager in 1998. Assistant Station Manager in Oakland in 1999. Baltimore Station Manager in 2000. Baltimore Regional Director in 2001. Director of Airport Performance Improvement (Rx) in Dallas in 2005. Senior Director Airport Performance Improvement in Dallas in 2006. Most recently named Vice President Ground Operations Western Region in 2007.
LENGTH OF SERVICE AT SOUTHWEST: Started June 1988.
FAMILY: Happily married to my wonderful wife, Lisa (former 18-year Southwest Employee) and proud father of a beautiful daughter, Christina.
FIRST PAYING JOB: Sweeping miles of newly poured street curbs in the Texas sun during the summer.
PROUDEST MOMENT: Professionally, being hired by Southwest Airlines. Personally, the day my wife said, “I do.”
BEST ADVICE EVER RECEIVED: When in doubt, do what is right for the organization.
BEST ADVICE EVER GIVEN: Trust your instincts.


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