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Rescheduled meetings shouldn't cost you.Change your flight for free. Any day, any time.
Schedule changes? Meet same-day standby.*Be first in line for the next flight out when your plans change with Business Select® or Anytime fares.*Same-day standby travel between the same city pairs and on the same calendar day as the original scheduled flight are permitted when seats are not available to make same-day confirmed changes. Applicable taxes and fees apply when choosing to standby from a nonstop flight to a direct or connecting flight. Your original boarding position is not guaranteed.
Earn points for play.Use the Rapid Rewards points you earn from business travel for your next getaway.
Start earningRapid Rewards
- Earn unlimited points
- No blackout dates
- Your points don't expire
Rescheduled meetings shouldn't cost you.Change your flight for free. Any day, any time.
Schedule changes? Meet same-day standby.*Be first in line for the next flight out when your plans change with Business Select® or Anytime fares.*Same-day standby travel between the same city pairs and on the same calendar day as the original scheduled flight are permitted when seats are not available to make same-day confirmed changes. Applicable taxes and fees apply when choosing to standby from a nonstop flight to a direct or connecting flight. Your original boarding position is not guaranteed.
Earn points for play.Use the Rapid Rewards points you earn from business travel for your next getaway.
Start earningRapid Rewards
- Earn unlimited points
- No blackout dates
- Your points don't expire
Rescheduled meetings shouldn't cost you.Change your flight for free. Any day, any time.
Schedule changes? Meet same-day standby.*Be first in line for the next flight out when your plans change with Business Select® or Anytime fares.*Same-day standby travel between the same city pairs and on the same calendar day as the original scheduled flight are permitted when seats are not available to make same-day confirmed changes. Applicable taxes and fees apply when choosing to standby from a nonstop flight to a direct or connecting flight. Your original boarding position is not guaranteed.
Earn points for play.Use the Rapid Rewards points you earn from business travel for your next getaway.
Start earningRapid Rewards
- Earn unlimited points
- No blackout dates
- Your points don't expire
Rescheduled meetings shouldn't cost you.Change your flight for free. Any day, any time.
Schedule changes? Meet same-day standby.*Be first in line for the next flight out when your plans change with Business Select® or Anytime fares.*Same-day standby travel between the same city pairs and on the same calendar day as the original scheduled flight are permitted when seats are not available to make same-day confirmed changes. Applicable taxes and fees apply when choosing to standby from a nonstop flight to a direct or connecting flight. Your original boarding position is not guaranteed.
Earn points for play.Use the Rapid Rewards points you earn from business travel for your next getaway.
Start earningRapid Rewards
- Earn unlimited points
- No blackout dates
- Your points don't expire
Rescheduled meetings shouldn't cost you.Change your flight for free. Any day, any time.
Schedule changes? Meet same-day standby.*Be first in line for the next flight out when your plans change with Business Select® or Anytime fares.*Same-day standby travel between the same city pairs and on the same calendar day as the original scheduled flight are permitted when seats are not available to make same-day confirmed changes. Applicable taxes and fees apply when choosing to standby from a nonstop flight to a direct or connecting flight. Your original boarding position is not guaranteed.
Earn points for play.Use the Rapid Rewards points you earn from business travel for your next getaway.
Start earningRapid Rewards
- Earn unlimited points
- No blackout dates
- Your points don't expire
Rescheduled meetings shouldn't cost you.Change your flight for free. Any day, any time.
Schedule changes? Meet same-day standby.*Be first in line for the next flight out when your plans change with Business Select® or Anytime fares.*Same-day standby travel between the same city pairs and on the same calendar day as the original scheduled flight are permitted when seats are not available to make same-day confirmed changes. Applicable taxes and fees apply when choosing to standby from a nonstop flight to a direct or connecting flight. Your original boarding position is not guaranteed.
Earn points for play.Use the Rapid Rewards points you earn from business travel for your next getaway.
Start earningRapid Rewards
- Earn unlimited points
- No blackout dates
- Your points don't expire
Rescheduled meetings shouldn't cost you.Change your flight for free. Any day, any time.
Schedule changes? Meet same-day standby.*Be first in line for the next flight out when your plans change with Business Select® or Anytime fares.*Same-day standby travel between the same city pairs and on the same calendar day as the original scheduled flight are permitted when seats are not available to make same-day confirmed changes. Applicable taxes and fees apply when choosing to standby from a nonstop flight to a direct or connecting flight. Your original boarding position is not guaranteed.
Earn points for play.Use the Rapid Rewards points you earn from business travel for your next getaway.
Start earningRapid Rewards
- Earn unlimited points
- No blackout dates
- Your points don't expire
Rescheduled meetings shouldn't cost you.Change your flight for free. Any day, any time.
Schedule changes? Meet same-day standby.*Be first in line for the next flight out when your plans change with Business Select® or Anytime fares.*Same-day standby travel between the same city pairs and on the same calendar day as the original scheduled flight are permitted when seats are not available to make same-day confirmed changes. Applicable taxes and fees apply when choosing to standby from a nonstop flight to a direct or connecting flight. Your original boarding position is not guaranteed.
Earn points for play.Use the Rapid Rewards points you earn from business travel for your next getaway.
Start earningRapid Rewards
- Earn unlimited points
- No blackout dates
- Your points don't expire
Stay up to speed with your travelers.Opt in to receive a copy of your travelers' confirmation receipts for initial bookings, modifications, and cancellations of reservations.
Go abroad with SWABIZ®.Keep it simple by booking your international travel and managing your reservations all in one place.
Stay in control of stored payment methods.Keep company payment information secure with the SWABIZ® Ghost Card.
Be the boss of your budget.View unused and unexpired travel funds connected to your SWABIZ® account with the Travel Funds Report for efficient budget management.
Make your budget a breeze.View unused and unexpired travel funds from your SWABIZ® account for easier travel budget management.
Stay in touch with travelers during their trip.The Traveler Tracking report organizes day-of-travel contact information to help manage your duty of care responsibilities.
Stay up to speed with your travelers.Opt in to receive a copy of your travelers' confirmation receipts for initial bookings, modifications, and cancellations of reservations.
Go abroad with SWABIZ®.Keep it simple by booking your international travel and managing your reservations all in one place.
Stay in control of stored payment methods.Keep company payment information secure with the SWABIZ® Ghost Card.
Be the boss of your budget.View unused and unexpired travel funds connected to your SWABIZ® account with the Travel Funds Report for efficient budget management.
Make your budget a breeze.View unused and unexpired travel funds from your SWABIZ® account for easier travel budget management.
Stay in touch with travelers during their trip.The Traveler Tracking report organizes day-of-travel contact information to help manage your duty of care responsibilities.
Stay up to speed with your travelers.Opt in to receive a copy of your travelers' confirmation receipts for initial bookings, modifications, and cancellations of reservations.
Go abroad with SWABIZ®.Keep it simple by booking your international travel and managing your reservations all in one place.
Stay in control of stored payment methods.Keep company payment information secure with the SWABIZ® Ghost Card.
Be the boss of your budget.View unused and unexpired travel funds connected to your SWABIZ® account with the Travel Funds Report for efficient budget management.
Make your budget a breeze.View unused and unexpired travel funds from your SWABIZ® account for easier travel budget management.
Stay in touch with travelers during their trip.The Traveler Tracking report organizes day-of-travel contact information to help manage your duty of care responsibilities.
Stay up to speed with your travelers.Opt in to receive a copy of your travelers' confirmation receipts for initial bookings, modifications, and cancellations of reservations.
Go abroad with SWABIZ®.Keep it simple by booking your international travel and managing your reservations all in one place.
Stay in control of stored payment methods.Keep company payment information secure with the SWABIZ® Ghost Card.
Be the boss of your budget.View unused and unexpired travel funds connected to your SWABIZ® account with the Travel Funds Report for efficient budget management.
Make your budget a breeze.View unused and unexpired travel funds from your SWABIZ® account for easier travel budget management.
Stay in touch with travelers during their trip.The Traveler Tracking report organizes day-of-travel contact information to help manage your duty of care responsibilities.
Stay up to speed with your travelers.Opt in to receive a copy of your travelers' confirmation receipts for initial bookings, modifications, and cancellations of reservations.
Go abroad with SWABIZ®.Keep it simple by booking your international travel and managing your reservations all in one place.
Stay in control of stored payment methods.Keep company payment information secure with the SWABIZ® Ghost Card.
Be the boss of your budget.View unused and unexpired travel funds connected to your SWABIZ® account with the Travel Funds Report for efficient budget management.
Make your budget a breeze.View unused and unexpired travel funds from your SWABIZ® account for easier travel budget management.
Stay in touch with travelers during their trip.The Traveler Tracking report organizes day-of-travel contact information to help manage your duty of care responsibilities.
Stay up to speed with your travelers.Opt in to receive a copy of your travelers' confirmation receipts for initial bookings, modifications, and cancellations of reservations.
Go abroad with SWABIZ®.Keep it simple by booking your international travel and managing your reservations all in one place.
Stay in control of stored payment methods.Keep company payment information secure with the SWABIZ® Ghost Card.
Be the boss of your budget.View unused and unexpired travel funds connected to your SWABIZ® account with the Travel Funds Report for efficient budget management.
Make your budget a breeze.View unused and unexpired travel funds from your SWABIZ® account for easier travel budget management.
Stay in touch with travelers during their trip.The Traveler Tracking report organizes day-of-travel contact information to help manage your duty of care responsibilities.
Stay up to speed with your travelers.Opt in to receive a copy of your travelers' confirmation receipts for initial bookings, modifications, and cancellations of reservations.
Go abroad with SWABIZ®.Keep it simple by booking your international travel and managing your reservations all in one place.
Stay in control of stored payment methods.Keep company payment information secure with the SWABIZ® Ghost Card.
Be the boss of your budget.View unused and unexpired travel funds connected to your SWABIZ® account with the Travel Funds Report for efficient budget management.
Make your budget a breeze.View unused and unexpired travel funds from your SWABIZ® account for easier travel budget management.
Stay in touch with travelers during their trip.The Traveler Tracking report organizes day-of-travel contact information to help manage your duty of care responsibilities.
Stay up to speed with your travelers.Opt in to receive a copy of your travelers' confirmation receipts for initial bookings, modifications, and cancellations of reservations.
Go abroad with SWABIZ®.Keep it simple by booking your international travel and managing your reservations all in one place.
Stay in control of stored payment methods.Keep company payment information secure with the SWABIZ® Ghost Card.
Be the boss of your budget.View unused and unexpired travel funds connected to your SWABIZ® account with the Travel Funds Report for efficient budget management.
Make your budget a breeze.View unused and unexpired travel funds from your SWABIZ® account for easier travel budget management.
Stay in touch with travelers during their trip.The Traveler Tracking report organizes day-of-travel contact information to help manage your duty of care responsibilities.
EarlyBird Check-In®Never tried it? It's automatic check-in 36 hours before your flight for a better boarding position.Get it now
Go abroad with SWABIZ®.Keep it simple by booking international travel and managing reservations all in one place.
Go abroad with SWABIZ®.Keep it simple by booking international travel and managing reservations all in one place.
Rescheduled meetings shouldn't cost you.Change your flight for free. Any day, any time.
Schedule changes? Meet same-day standby.*Be first in line for the next flight out when your plans change with Business Select® or Anytime fares.*Same-day standby travel between the same city pairs and on the same calendar day as the original scheduled flight are permitted when seats are not available to make same-day confirmed changes. Applicable taxes and fees apply when choosing to standby from a nonstop flight to a direct or connecting flight. Your original boarding position is not guaranteed.
Earn points for play.Use the Rapid Rewards points you earn from business travel for your next getaway.
Start earningRapid Rewards
- Earn unlimited points
- No blackout dates
- Your points don't expire
About Southwest
The mission of Southwest Airlines
is dedication to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride, and company spirit.
"Our people are our single greatest strength and most enduring longterm competitive advantage."
Gary Kelly, CEO Southwest Airlines
Our Purpose
To connect People to what's important in their lives through friendly, reliable, and low-cost air travel.
We have plenty of great opportunities to advertise your product or service on southwest.com
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A Legacy of Love
In 1967, Herb Kelleher and Rollin King developed the initial Southwest Airlines® concept in a hotel bar in San Antonio. Their original business plan consisted of a triangle drawn on a cocktail napkin— three lines connecting Dallas, Houston, and San Antonio.
The Mission of Southwest Airlines
The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit.
To Our Employees
We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.
January 1988
We Weren't Just Airborne Yesterday - Time flies when you're having fun!
More than 46 years ago, Rollin King and Herb Kelleher got together and decided to start a different kind of airline. They began with one simple notion: If you get your passengers to their destinations when they want to get there, on time, at the lowest possible fares, and make darn sure they have a good time doing it, people will fly your airline. And you know what? They were right.
Your Source for the Southwest Scoop
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Stay up to date with what's happening at Southwest. Subscribe to our news and promotions email, In A Nutshell, and we'll keep you in the loop on:
- New city and route announcements
- Hot new product offerings
- Our latest promotions, events, contests, and much more!
What's LUV?
Southwest has been in LUV with our Customers from the very beginning. Therefore, it's fitting that we began service to San Antonio and Houston from Love Field in Dallas on June 18, 1971. As our Company and Customers grew, our LUV grew too! With the prettiest Flight Attendants serving "Love Bites" on our planes, and determined Employees issuing tickets from our "Love Machines," we changed the face of the airline industry throughout the 1970s. Then in 1977, our stock was listed on the New York Stock Exchange under the ticker symbol "LUV." Over the ensuing years, our LUV has spread from coast to coast and border to border thanks to our hardworking Employees and their LUV for Customer Service.
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